You may have seen top companies like Nike, Chevrolet, Adidas spending millions of dollars in ad advertisement. But you may also have noticed a universal similarity in their ads- all their promotional campaigns try to tell a story. This is because stories attract people easily from an early age. Stories are engaging and they keep your audience attentive from beginning to the end. This is why story telling is a powerful tool in content marketing. But let us talk about, why storytelling is a key feature of every content marketing strategy:
Storytelling gives a unique experience
Your product or service have unique features, but thing that matters most is how it will your appeal to your prospects. Storytelling makes it easy, unique and it make your product or service stand out in the competitive market. You may check out Chevrolet’s ‘ A bestfriend for life’s journey ‘ commercial where it engages the viewers emotionally by storytelling. When you make it a bit funny or add a twist, your audience remembers it for a long time and it more likely that they will take action.
Stories make it real
Everyone wants to hear personal experience before purchasing your product or service. Your potential customers can relate to your brand better if you base your content marketing efforts on stories. Because in this way your potential customers will get more features and facts . They will understand exactly what your product has to offer. Thus they will be ready to take action that generate sales.
Storytelling adds a human element to the content
It’s 2021 and a brand doesn’t sells with dead beat salesman pitch. You need your prospective customers to relate with your brand in the most human way possible. At the end of the day your prospects should realize that you are targeting their pain points and you are here to help. This way your brand becomes a attractive choice to your target audience.
Storytelling cuts the ‘salesy’ pitch
The market is overfilled with salesy pitch. Most of the product show that they have a lot of features and they are affordable. But storytelling makes your brand stand our from the herd. When you promote your brand through a story, you are not making any desperate attempt to sell anything. Instead you are just sharing an experience and leaving the decision to them. When taking any action, customers feel like they they are the ones making the choice.
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